United Soybean Board research finds consumers desire to know more about their meat choices, such as what poultry and livestock consume.
As consumers continue to be conscientious about their food choices, a new survey from the United Soybean Board (USB) reveals valuable insights into consumer preferences and purchasing attitudes for animal protein, particularly pork products. According to the survey, 70% of respondents say animal diet is extremely or very important to them when purchasing meat, up from 51% in 2019.
